Retail Display and Store Fixtures Blog

6 Ways to Displays That Sell

According to estimations reported by POPAI (Point of Purchase Agency International) 60% of buying decisions are made in store. 

That's why we're confident that retail displays our your best bet for a 24hr highly profitable, low cost, high ROI sales force. That's why we are in this business, and one of America's fastest growing companies. Effective displays sell more, every time. Here's five quick tips to get an effective display program improving your sales today.

  1. Run the numbers, and make projections for growth. Its not generally an effective approach to think of displays simply as a cost. Investing in your display program can bring real returns. It you are having difficulty making ROI projects for an investment in and LCD screen presentation, for example, bring that up with your display provider. They often (as we do) have a long history of data and anecdotal experience that can help you make an informed decision. 
  2. Consider the shopper's experience. Think about which materials will fit best your retail format. They key is to compliment it (for credibility) but also to stand out and be remarkable. Things are busy out there, and getting busy. Successful programs focus on you'll need to offer distinctive and clear value propositions.  
  3. Communicate your brand message. In everything you do, that includes your displays, signs, and all the details. 
  4. Get some design inspiration. Browse the web and find some retail displays that is closest to your needs (or check out our custom display section). Take this design as your starting point for your own custom retail display.
  5. Find a trustworthy source for your retail display. (Hey, thats us!) Check their industry specific expertise and compare some of their projects with other manufactures. Can they show proven track record, enough projects and credible testimonials? Discuss your program and demand a quote and compare again.