A Promotional Retail Display for Pet Products

It's not everyday that you get to design a retail display for a big star. Caesar Millan has become a break-out star from his appearances on the Oprah Winfrey show, where he demonstrates his innovative approach to inspiring great behavior and positive dog/owner relationships.

When it came time to capitalize on the sensation, Caesar's team developed a full line of "Dog Whisperer" organic dog food, treats, and accessories in an exclusive partnership with PETCO. RICH LTD got the call, and the challenge, to design a space-saving, eye-catching, gondola-replacing retail display for the PETCO stores that would carry the new line of products.

The design that we delivered was simple, elegant, and unique. The Cesar Millan retail display is notable for it's innovative and stylish upright system-- a lighter weight alternative to casted gondola uprights. The new upright system makes it easier to insert shelving, and looks great too.

In order to execute the light weight uprights, our team used used chrome plated hardware to bind two pieces of bent sheet metal. Those uprights, combined with heavy-duty sheet metal shelves, MDF base shelves with cart resistant metal guards, and striking branding, make this retail display just as unique and notable as the product it carries. It's truly a one of a kind.

This retail display incorporates bullnose meal and MDF shelves, removable wing panels, co-branded graphics, custom rivet accents, clear-coat finish, scan hooks, and casters.