RICH LTD Pop Displays to Exhibit and Unveil its New Modular FEM System at the FMI Show

RICH LTD POP Displays, a leading supplier of store fixtures and merchandising solutions, is taking part in this exhibit to unveil its modular Front End Merchandising (FEM) system which ushers in a huge opportunity for retailers and signals change in the marketplace. 

 

"We think that Front End Merchandising is the single greatest opportunity for performed improvement in retailing today." says Jim Hollen, CEO of RICH LTD POP Displays. "The front end represents a retailer’s best chance for maximizing impulse purchases and achieving incremental sales. In contrast to other areas of a store which are often destination sites for shoppers, the front end holds the biggest promise for adding purchases of unplanned items and delighting shoppers with merchandise they might not otherwise expect to see." 

 

"The problem is that many retailers have underperformed at the front-end, thereby failing to capitalize on a significant opportunity to increase customer satisfaction and achieve incremental shareholder value." Jim adds. "The reason is because we believe retailers have a poor understanding of front end economics; they don’t really understand how this could work to their advantage and part of our job is to educate them on how it could work and why it makes sense to pay attention to."

 

"After more than 50 years of stagnation, the retail industry is gearing up for a major revolution in FEM. Given the lack of innovation in front-end merchandising across the industry, there is a substantial “first-mover advantage” that aggressive retailers can capture and leverage to grow market share and achieve market share and industry leadership."

 

RICH LTD POP Displays has designed a new system that is highly configurable and flexible to cater to the demands of this FEM revolution. They are set to exhibit and unveil the new structure at the FMI show. On May 11-13, 2010, RICH LTD will be at Booth 4045 at the Mandalay Bay Convention Center in Las Vegas, Nevada.